Growth that lasts.
Our mission is to help revenue teams build growth that lasts: rooted in evidence, owned by people, and held accountable every week.
What we do
Greenwake is a revenue audit and a weekly revenue agent for B2B revenue leaders. The audit shows where revenue is leaking and what it's worth across five areas: winning new business, keeping customers, growing them, building the right team, and making the tech stack pay its way.
Then Sadie keeps it current. She scores every account and deal each week, opens a play for each risk and opportunity, drafts the outreach, and holds every owner accountable, from the rep to the CRO.
Why it matters
Revenue teams don't lack data; they lack time and ownership. The warning signs are usually in the CRM months before revenue slips. Growth doesn't stall for lack of data. It stalls because nobody owns what the data is saying. Greenwake gives every signal an owner.
What's different
Most tools automate the rep's work or add another dashboard. Greenwake starts from the leader's view: diagnosis first, then a plan, then an owner for every action, and proof it moved the number, measured against your own baseline. Nothing reaches a customer without a person sending it.
Who's behind it
Matt Knight, Founder. I've spent my career leading B2B revenue teams through growth and change. As CRO at Audyence, I built the revenue organization from zero: the infrastructure, the team, and the plays, motions and accountability that carried it through rapid growth. Before that, I led global strategic sales and account management at Madison Logic through a successful private equity exit, and strategic sales teams at Spiceworks Ziff Davis through the merger of the two companies.
I've seen all three revenue streams, new business, retention and expansion, struggle and thrive. Most of the time you're trading one for another: fix retention and acquisition slows, push new logos and expansion goes quiet. Traditional revenue infrastructure makes it worse because it's built to look back. By the time a number shows up in a report, it's already compounding, this quarter and the next. A healthy organization that keeps growing gets ahead of the data and stays there, across all three streams, every week.
As a revenue leader, I spent about 80% of my week finding data and trying to make sense of it. Greenwake exists to flip that, so revenue leaders and their teams spend 80% of their week driving growth instead of working out where to start. By the time you figure it out, it's often too late.
Revenue organizations are overdue for modernization. The tools now exist to change how sellers sell, how CS supports customers, how managers coach, and how leaders build growth that's predictable and lasts.
At Greenwake, we're on a mission to transform the way revenue organizations work, so every layer, every individual and every company has time well spent instead of time just spent. We're excited to begin this transformation with you.